APS
Client Survey 2005 – results
- Australia
- New Zealand
On submitting their survey responses, some participants
identified themselves and provided a testimonial. Click
here to view these testimonials.
Australia - APS Client Survey 2005
Since October 2003 when we last conducted a survey of our
Australian clients APS has grown considerably in all our
key markets. Australia in particular has seen tremendous
growth in the past two years – in fact we have more
than doubled our user base.
So, in undertaking our 2005 Client
Survey in March, we were particularly keen to see what effect
that growth may have
had on client satisfaction levels – there is always
a worry that as you grow you are less able to provide a personalised
service.
However, this natural fear has proved unfounded and
our 2005 Client Survey, conducted by our marketing agency
StrategyCo,
shows that we are still hitting the right buttons from a
client perspective.
Overall the results show we have continued
to satisfy the exacting demands of our clients and it was particularly
pleasing
to see so many clients take part (more than 130 clients).
There are two key results that we would like to draw clients
and prospects attention to. Firstly, 90% of survey participants
stated that they would be likely or very likely to recommend
the Advance product-suite to other accounting firms. Secondly,
85% rated Advance Tax as equal or superior to their previous
supplier’s product, a jump of more than 10% on our
2003 survey.
Advance Tax is fast maturing into the leading,
integrated Tax product in the marketplace and to see client
satisfaction
levels reaching these heights is a testament to the unrivalled
level of collaboration between our own development team and
clients over the past 18 months. That collaboration resulted
in Tax 2004 delivering a product that took account of client
needs. Tax 2005 takes the Australian version of the Advance product
to a new level. We are looking forward to receiving
feedback as firms use the new version over the coming months.
The
Survey identified plenty of issues to keep us busy and we
have outlined some key points* below:-
| • |
90% of survey participants
would be likely or very likely to recommend the Advance
product-suite to other accounting firms; |
| • |
78% of participants
had moved over to APS Advance from Solution 6/Cee Data; |
•
|
86% rate Advance Practice Management as superior
or far superior to their previous supplier’s product; |
•
|
93% rate Advance Practice IQ as superior or
far superior to their previous supplier’s product |
•
|
72% rate APS’s Xcede Professional Accounting
package as superior or far superior to their previous
supplier’s product; |
•
|
85% rate Advance Tax as equal or superior to
their previous supplier’s product; |
•
|
85% rate the APS team as superior or far superior
to their previous supplier’s team; |
•
|
89% agreed that the APS Support team is responsive
to their day-to-day needs; |
At the other end of the scale:-
| • |
less than 3% of participants did not
agree that APS’s overall package provides value for money |
| • |
only 2% did not agree that APS is responsive
to the day-to-day needs of clients |
| • |
77% stated that their previous
supplier did not have a good track record of delivering on promises regarding
product
enhancement, upgrade, or development. |
NB. 57% of firms have up to 1 to 3 partners
* source: StrategyCo Survey of APS Client Attitudes & Satisfaction – March
2005.
New Zealand - APS Client Survey 2005
Since October 2003 when we last conducted a client survey APS
has grown considerably in all our key markets. So, in undertaking our 2005
Client Survey in April we were particularly keen to see what effect that growth
may have had on client satisfaction levels – there is always a worry
that as you grow you are less able to provide a personalised service.
However,
this natural fear has proved unfounded and our 2005 Client Survey, conducted
by our marketing agency StrategyCo, shows that we are still hitting
the right buttons from a client perspective.
Of course there is always room
for improvement and this is something we will strive for in the 12 months ahead.
The very purpose of running these client
surveys on a regular basis is to ensure we focus our energies on continually
improving the overall package offered to firms. The Client Survey keeps us
on our toes because we know that only a short time will pass before clients
receive the opportunity to judge us once more.
The Survey identified plenty
of issues to keep us busy and we have outlined some key points* below:-
| • |
91% of survey participants would be
likely or very likely to recommend the Advance product-suite to other accounting
firms; |
| • |
86% of participants agreed or strongly
agreed that APS keeps its promises in terms of product development; |
•
|
98% rate Advance Practice Management as superior or far superior
to their previous supplier’s product; |
•
|
96% rate Advance Practice IQ as superior or far superior to their
previous supplier’s product |
•
|
95% rate APS’s Xcede Professional Accounting package as
superior or far superior to their previous supplier’s product; |
•
|
88% rate Advance Tax as equal or superior to their previous supplier’s
product; |
•
|
82% rate the APS team as superior or far superior to their previous
supplier’s team; |
•
|
89% agreed that the APS Support team is responsive to their day-to-day
needs; |
Suffice to say this 2005 Client Survey is not our clients only
means of registering their thoughts and views as to the capabilities of our
product suite and team. We always look forward to hearing your views one-on-one
as to how we can improve our overall package from your own perspective. We
always encourage clients who have issues with any part of the suite to talk
to us. Similarly, if there if there are any functional improvements clients
would like to see incorporated or if clients have identified how the software
might be of more assistance, let us know. We are constantly reviewing and updating
our product roadmap and encourage clients to give us their input and ideas.
Graph shows 2003 Client Survey results vs. 2005 Client Survey
Results * source: StrategyCo Survey of APS Client Attitudes & Satisfaction – March
2005.
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