APS releases Advance CRM - fully integrated into Advance Practice Management

APS announced today the formal launch of its ground-breaking Advance CRM software application that is fully integrated with the Advance Practice Management software suite.

Advance CRM extends the value of the existing Advance Practice Management system. This extension of Advance delivers CRM capability from managing windows of opportunity, event management, opportunity management and pipeline management. It compliments many of the other accolade winning workflow and business intelligence applications contained within the Advance suite and uses them as an integral part of Advance CRM.

In essence, Advance CRM helps firms to view their Client and Prospect data in a new light – and plan marketing and business development activities around that data.

Until now, many firms have been considering investing significant amounts in stand alone CRM applications. While there are many applications on the market that fulfil firms’ needs to a degree, Advance CRM allows firms to run the very same applications from within their Advance Practice Management system. Not only does this ensure a seamless approach to client work and prospect management, but it also ensures there is no duplication of data in separate databases – something firms have long been calling for.

APS CEO, Brian Armstrong comments: "The Advance CRM application takes into account the special nature of opportunity management and new business development within a professional service firm environment. For quite a while clients have been asking us for advice on CRM applications in the market that will help them avoid duplication of data in disparate systems." Armstrong added: "Now we can offer those clients an APS developed product that fits tightly alongside the applications they use everyday to drive their businesses – all drawn from a single database. We launched this product at our recent APS Australasia and UK Annual Client Conferences and were thrilled by the response."

As practices increasingly look for growth from current clients and known prospects, Advance CRM looks set to bridge the gap between practice management and practice development.

For more information, contact:
in Australia: +61 2 9965 1300
in New Zealand: +64 9 302 2228
in the UK: +44 870 351 4878